In the modern era of NCAA athletics, there is one burning question that is debated by the media and all of sports fans: should NCAA athletes be paid?
Most recently, Texas A&M quarterback Johnny Manziel landed himself in hot water after a photo of himself signing a pile of photographs was leaked prior to the 2013 season.
There is a fine line between amateurism and professionalism in NCAA athletics. The use of athletes’ likeness is rigorously monitored by NCAA officials in an attempt to maintain amateurism in collegiate athletics.
Therefore, after the photo was leaked, the NCAA immediately launched an investigation to discover if he violated his amateur status.
However, the media, in particular ESPN analyst Jay Bilas, exposed the hypocrisy of the NCAA’s investigation via social media.
Bilas tweeted a photo of Manziel’s No. 2 Texas A&M jersey from the NCAA website.
He discovered collegiate athletes’ jerseys could be found by searching by a player’s name. A clear violation of the NCAA’s rule on the use of athletes’ likeness.
With a single tweet, Bilas exposed the corruptness of the NCAA.
In the modern information era, the media is more powerful than ever.
Only hours after the tweet was posted, the keyword search on the website was disabled.
The media has used it power of words to sway public opinion, for good or bad, since the newspaper.
However, now a tweet with 140 characters and a simple screen shot can expose any organization, big or small.